Episode 148

Stop Trying to Sound Like a "Proper" Podcaster

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Trying to sound like a "proper" podcaster can actually make your show feel less engaging.

This week, I explain why authenticity beats performance every time, and how sounding more like yourself can help you build a stronger connection with your listeners.

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Transcript
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One of the quickest ways to sound less natural on your podcast is trying to sound like a podcaster.

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You've probably heard it before. Suddenly the voice gets a little bit deeper.

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Everything becomes more polished. And every sentence sounds like it was written

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for a presentation instead of a conversation.

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The funny thing is, that's often what makes a podcast feel less engaging.

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Because podcasts are a really personal medium.

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Your audience is listening while they're driving, walking the dog,

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making dinner or getting some exercise.

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And because of that, it feels much more like a conversation than a presentation. Or at least it should.

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So instead of thinking about how you should sound, think about how you'd explain

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the same thing to a friend over a coffee.

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Because that's usually when you're at your most natural and your most interesting.

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Think about it. You probably wouldn't use bigger words than you need.

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You wouldn't worry if you paused for a second to collect your thoughts.

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And you certainly wouldn't try to sound like a radio announcer.

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For example, when I'm recording this podcast, I don't try to sound any different

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from how I'd answer a question from another podcaster.

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So if I stumble over a word but the point is still clear, I'll probably leave

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it in. If I naturally pause before making a point, that's okay too.

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Those little moments remind listeners there's a real person behind the microphone.

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So yes, work on your delivery, speak clearly, get more comfortable behind the microphone.

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But don't lose your personality along the way.

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Aim to sound like the best version of yourself not someone else's idea of what

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a podcaster should sound like because people might discover your podcast because

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of the topic but they'll come back because they enjoy spending time with you.

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Until the next time, happy podcasting.

About the Podcast

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About your host

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Danny Brown

Danny Brown is the host of the award-winning One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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