Episode 149

Your Listener Only Wants One Thing

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As podcasters, it's easy to get caught up in microphones, editing, download numbers, and the latest trends.

But your listeners are asking a much simpler question: Is this worth my time?

In this episode, I share why focusing on the listener experience will always have a bigger impact than chasing perfection.

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Transcript
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Often, podcasters spend a lot of time worrying about the details.

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Should I buy a better microphone?

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Is my intro too long? Should I switch to video?

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Do I need to publish twice a week?

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And while those things can all make a difference, they're probably not the first

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thing your listener is thinking about.

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Because every time someone presses play, they're really asking one question.

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Is this worth my time? That's it. That's what your listeners are asking.

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If your episode is engaging.

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If it delivers on the promise your title made. If it teaches them something,

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makes them laugh, or keeps them interested.

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At the end of the day, most listeners aren't going to care whether you recorded

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it on a $500 microphone or a USB mic on your desk.

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If you think about the podcast you love listening to, you probably don't keep

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coming back because they have the perfect intro. Or because they edit every pause.

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You come back because you enjoy the experience.

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So the next time you're worrying about a small detail, ask yourself,

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will this make the episode more valuable for my listener?

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Or am I fixing something they probably wouldn't even notice?

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Because the goal isn't to create a perfect podcast, it's to create one that's

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worth somebody's time. Until the next time, happy podcasting.

About the Podcast

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About your host

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Danny Brown

Danny Brown is the host of the award-winning One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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