Episode 147

How to Come Up With a Year's Worth of Podcast Content

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One of the questions I see podcasters ask all the time is:

"How do I come up with enough content ideas?"

But for me, that's the wrong question - because you don't need hundreds of random topic ideas.

You just need to ask the right question.

Here's one that works for almost any niche.

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Transcript
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A question I see come up a lot is how do I come up with enough content ideas?

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But for me, that's the wrong question. Because you don't need hundreds of random

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topic ideas, you just need the right starting question.

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And here's how that works for almost any niche.

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Start by writing down 10 questions your audience regularly asks.

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Now if you're not sure what those are, think about the emails you've received,

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social media comments, conversations you've had, or questions you've answered more than once.

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There's a good chance those questions can each become an episode.

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Then, take each of these questions and come up with three different angles.

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So, for example, if your podcast is about podcasting like this one,

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and the question is, how do I grow my audience?

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One episode could be about promotion, another one could be about audience retention,

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and another could be about improving discoverability.

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And suddenly, one question has become three episodes.

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Do that with 10 questions and you've already got 30 episode ideas.

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And the best part is they're based on things people are actually asking.

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Because the easiest way to come up with podcast content isn't guessing what

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your audience wants, it's paying attention to what they're already telling you.

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And that's often enough to keep you creating for months.

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Until the next time, happy podcasting.

About the Podcast

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About your host

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Danny Brown

Danny Brown is the host of the award-winning One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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