Your Podcast Analytics Are Telling You What to Do Next

Speaker: 00:00:00

When was the last time you looked at how your podcast episodes are performing

Speaker: 00:00:03

over 30, 60 or even 90 days?

Speaker: 00:00:07

It's easy to focus on the latest episode and how many downloads it's getting,

Speaker: 00:00:11

but looking at the bigger picture can tell you a lot more.

Speaker: 00:00:14

For example, are certain episodes continuing to attract listeners weeks after publication?

Speaker: 00:00:20

Or are downloads slowing down after the initial launch?

Speaker: 00:00:24

That can help you spot episodes that might be worth promoting again.

Speaker: 00:00:27

Also, if you have access to listener retention data, look at where people are dropping off.

Speaker: 00:00:32

Are you losing them early? Or are there particular points where interest starts to dip?

Speaker: 00:00:37

These patterns can help you decide which episodes deserve another promotional

Speaker: 00:00:40

push and even what you might want to do differently next time.

Speaker: 00:00:44

Tools like Captivate's Episode Compare make it easier to put episodes side by

Speaker: 00:00:49

side and spot those trends without having to dig through individual reports.

Speaker: 00:00:53

And you can also do this on something like Podcast Connect from Apple.

Speaker: 00:00:56

So don't just look at your analytics to see how your latest episode is doing.

Speaker: 00:01:00

Look at how your entire back catalogue is performing and use that information

Speaker: 00:01:04

to decide where your next promotional effort should go.

Speaker: 00:01:07

Because sometimes the next opportunity to grow your podcast isn't necessarily a brand new episode.

Speaker: 00:01:12

It's getting more people to discover one you've already made.

Speaker: 00:01:15

Until the next time, happy podcasting.