Episode 143

Your Podcast Call to Action Might Be Too Broad

Enjoying the show? Support it here.

One thing that’s really easy to overcomplicate in podcasting is your call to action.

Because a lot of podcasters feel like they need to ask listeners to do everything at the end of an episode.

The problem is, when you ask for too much, people usually do nothing.

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

Recommended resources:

If One Minute Podcast Tips has helped you improve your podcast, you can support it with a one-off tip.

No subscriptions, no commitment - just a simple way to say thanks. Show your support here.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Apple Podcasts, Spotify, their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

Transcript
Speaker:

Danny: One thing that can be really easy to overcomplicate in podcasting is your call to action.

Speaker:

Danny: Because a lot of podcasters can often feel like they need to ask listeners to

Speaker:

Danny: do everything at the end of an episode.

Speaker:

Danny: Follow the show. Leave a review. Join a newsletter.

Speaker:

Danny: Follow on social media. Check out the website. But the problem is,

Speaker:

Danny: when you ask for too much, people usually do nothing.

Speaker:

Danny: So it helps to be a bit more intentional with your CTA.

Speaker:

Danny: Instead of asking, what could I promote here, ask, what's the one action that

Speaker:

Danny: makes the most sense for this episode?

Speaker:

Danny: For example, if you've just shared a practical tip that listeners might want

Speaker:

Danny: more of, a newsletter sign-up could make sense.

Speaker:

Danny: If you're trying to build audience retention, maybe the goal is simply getting

Speaker:

Danny: people to follow the podcast.

Speaker:

Danny: Or if the episode naturally started a conversation, directing listeners to reply

Speaker:

Danny: on social media might fit better. The key thing is alignment.

Speaker:

Danny: Your CTA should feel connected to the episodes somebody just listened to,

Speaker:

Danny: not randomly added at the end.

Speaker:

Danny: And here, simple usually works better.

Speaker:

Danny: One clear action, one reason to do it. Because a good call to action shouldn't feel like a checklist.

Speaker:

Danny: It should feel like the natural next step.

Speaker:

Danny: Until the next time, happy podcasting.

About the Podcast

Show artwork for One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds
One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds
be a better podcaster in just a minute a week

About your host

Profile picture for Danny Brown

Danny Brown

Danny Brown is the host of the award-winning One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

Support One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds

A huge thank you to our supporters, it means a lot that you support our podcast.

If you like the podcast and want to support it, too, you can leave us a tip using the button below. We really appreciate it and it only takes a moment!
Support One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds
F
Frank Racioppi $50
Danny, your show and your voice are influential and important to podcasting as an industry and to aspirational podcasters.
F
Frank Racioppi $50
Danny, You're a terrific podcaster, super guy, football (soccer) fan, and so helpful to indie podcasters.
D
Dave Campbell $20
Refilling your cup!
J
Jermaine Thomas $10
Love this podcast! You wouldn't think a show this short could give such great advice, but you'd be wrong - great stuff, Danny!
K
Kelly Samson $5
Great little show - your tips are helping my new podcast, thank you!