Episode 162

Stop Starting Every Podcast Episode the Same Way

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Your podcast intro might be familiar to regular listeners, but could it be delaying the reason someone pressed play? In this episode, I look at how to get to the good stuff sooner without losing the consistency your audience expects.

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Transcript
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If your podcast intro sounds exactly the same every week, it might be worth

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taking another look at it.

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Now, having a consistent intro isn't necessarily a bad thing.

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Your theme music, a quick introduction, and a reminder of what your show is

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about can help build familiarity.

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But if you're following that with a long list of announcements,

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asking people to rate and review, promoting your other projects,

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and explaining what's coming up later in the episode, your listener might be

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several minutes in before they get to the reason they press play.

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So here's something to try - get to the most interesting part of your episode

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sooner. You could open with a question, a surprising detail, or a quick explanation

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of what you're going to explore.

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You can still include your announcements and calls to action - just think about

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whether they need to happen right at the beginning. Remember,

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your regular listeners might know your intro by heart, but someone discovering

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your podcast for the first time doesn't know what's coming,

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so give them a reason to stick around before asking them to do anything else.

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Because the best way to start an episode isn't necessarily with everything you

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want to tell your listener - it's

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with a reason for them to keep listening.

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Until the next time, happy podcasting.

About the Podcast

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About your host

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Danny Brown

Danny Brown is the host of the award-winning One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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