Are Your Episode Titles Encouraging Listeners?

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Most podcast episode titles don't really give people a reason to click.

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They kind of describe what the episode is about, but not why you should listen.

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And that's the bit that matters, because your title is usually the first thing

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someone sees, and that's what gets to play.

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So here's something I'd recommend trying. Take your last few episode titles

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and look at them like a complete outsider.

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If you didn't know your show, would

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you know what you're getting from that episode, or is it a bit vague?

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A good example, let's say you've got a movie podcast and your episode title

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was something like, we need to talk about that scene.

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Now that might make sense if you're on YouTube and you're playing to the YouTube

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algorithm or you already know the film, but if you don't, it doesn't really tell you anything.

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Compare that to something like, the scene that changed horror movies forever.

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Same idea, but now there's a reason to click. So when you're writing titles,

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try shifting your thinking slightly.

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Make it a little bit less about the topic and more about the outcome.

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What's a listener actually going to get from this?

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Because a clear title doesn't just describe the episode, it helps someone decide

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to listen. And at the end of the day, that's the main thing.

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Until the next time, happy podcasting.